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SRMS New Warehouse Launch

Strategic PR to drive national brand awareness and client acquisition for a leading provider of end-to-end document management and secure software solutions.

The Challenge

SRMS needed to strategically communicate the launch of their new warehouse to attract new clients and solidify their industry leadership position.

The Strategy

We crafted a comprehensive PR plan leveraging tech expertise, created press materials, and secured exclusive placements to ensure a successful launch.

The Outcome

  • Press Announcement: Created buzz across the industry.
  • Thought Leadership: Positioned CEO as a trusted voice.
  • Media Relations: Secured national tech and business placements.
  • Passionate Delivery: Enthusiastic and audience-focused execution.

ReelSkills Empowerment Initiative

A program empowering Nigerian youth with agribusiness skills and job-matching opportunities.

The Challenge

To effectively launch and promote the initiative to Nigerian youth interested in agribusiness careers.

The Strategy

We conducted deep audience research and built a communication strategy tailored to youth engagement channels and behavior.

The Outcome

  • Press Release: Successfully reached relevant audiences.
  • Media Relations: Virtual roundtable improved coverage.
  • Engaging Content: Connected with the right tone and relevance.
  • Passionate Delivery: Sincere and youth-focused campaign.

Nigeria Packaging Academy Graduation

Generating buzz and legitimacy for NPA’s first graduation and the launch of NaijaStar Awards.

The Challenge

Creating visibility and credibility for a first-time event in a competitive sector.

The Strategy

We built a PR campaign around storytelling, visual coverage, and strategic press outreach to position NPA as a thought leader.

The Outcome

  • Media Coverage: National visibility for the event.
  • Photojournalist Presence: Visual content that resonated.
  • Increased Traffic: Website hits and program inquiries grew.
  • Credibility Boost: Reinforced NPA’s authority in the industry.
  • Passionate Delivery: Personal and impactful storytelling.
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