REELSKILLS EMPOWERMENT INITIATIVE
Empowering Nigerian youth for agribusiness careers, we launched the ReelSkills initiative, a program providing skill development and job-matching in the agribusiness sector.
The Challenge
To effectively launch the ReelSkills initiative, excite Nigerian youth interested in agribusiness careers, and attract a significant number of participants.
The Strategy
To effectively reach our target audience, we began with thorough research. This involved understanding the agribusiness landscape, available resources and the specific needs and information consumption habits of Nigerian youth interested in this field. These insights then formed the foundation for our communication strategy, which aimed to raise awareness and encourage participation in the ReelSkills initiative.
Our signature approach combines strategic planning with a deep understanding of the target audience. This human-centric focus guided us in designing and executing meticulous tactical communication plans.
The Outcome
Targeted Press Release: We crafted a compelling press release that resonated with relevant media outlets and presented the ReelSkills initiative to a broader audience.
Strategic Media Relations: We fostered strong relationships with key media professionals by planning and hosting a virtual media roundtable. This strategic approach secured impactful coverage of the program, raising awareness and generating interest.
Engaging Content: We developed engaging content that resonated with the target audience and effectively communicated the program’s benefits.
Passionate Delivery: Our team delivered the communication campaign with enthusiasm and a genuine desire to connect with the target audience and inspire participation.
