NIGERIA PACKAGING ACADEMY GRADUATION CEREMONY & AWARDS 

Generate maximum buzz for the first-ever graduation ceremony and unveil the prestigious industry awards honouring changemakers in Nigeria’s packaging sector.

The Challenge

As a pioneering initiative celebrating its first-ever graduation ceremony and launching a brand new awards program — NaijaStar Awards, the Nigeria Packaging Academy (NPA) needed to generate significant buzz and establish credibility for these initiatives.

The Strategy

We implemented a comprehensive PR strategy to generate widespread awareness and establish credibility for these groundbreaking initiatives. This included crafting a compelling press release highlighting the significance of the inaugural graduation ceremony and the NaijaStar awards. We strategically targeted relevant media outlets and invited photojournalists to capture the event’s essence. Additionally, we syndicated the press release to amplify its reach. We actively monitored media coverage throughout the campaign, ensuring maximum exposure.

The Outcome

High media placements: The press release secured placements in prominent national media outlets, generating widespread public attention for the event.

Photographic coverage: The presence of photojournalists ensured visually engaging content that captured the event’s significance.

Increased website traffic: The media attention drove increased traffic to the Nigeria Packaging Academy’s website, leading to increased interest and inquiries.

Enhanced credibility: The positive media portrayal established NPA as a key player in the packaging sector transformation and solidified the legitimacy of the graduation ceremony and awards event.

Passionate Delivery: We executed the communication campaign with a genuine interest and a desire to foster connection with the target audience.