Language students need to understand ethical implications of using AI —Olagbenro

Oladipo Olagbenro is a Fulbright scholar and seasoned educator. In this interview, he talks about the role of technology in language teaching, his research and the values that drive him.

Can you tell us about your academic journey and what inspired you to pursue a career in your chosen field?

Well, I consider myself a lifelong learner and teacher. I sort of knew I would become a teacher when I was a teenager. I remember some of my friends calling me “professor” in secondary school because of my love for academic pursuits. I graduated from Obafemi Awolowo University as one of the best students in my class. My love for teaching found more expression while I worked as lecturer in Nasarawa State Polytechnic, Lafia, for NYSC. I was awarded a Fulbright scholarship to go to the United States during my time in Lafia. After Fulbright, I got my MA and PhD from the University of Wisconsin-Madison, and I currently teach at Wayne State University. So, that’s like a summary of my academic and professional journey so far.

Why are you interested in language teaching and learning, and how do you see your work contributing to society at large?

I think language is one of the most important tools available to humankind to shape the world. I have always been fascinated with the idea of uttering, say, a word to shape reality. When I was young, this fascination made me spend a lot of time studying historical figures and how they leverage the power of language to alter societal realities. When Martin Luther King said he had a dream, for instance, he was leveraging language to invite his audience to a different world. As I got deeper into my fascination with putting language into action, I began to narrow my interests on which language skills I would like to focus on. So, I decided to focus on writing and speaking. Right now, the bulk of my work centers on teaching writing in American universities. But, because writing in itself can be boring, I tend to center my course around important themes. My students write on anything and everything that affects the world they live in. Democracy, maternal mortality, poverty, climate change, technical communication, culture, etc. I don’t limit the thoughts of my students. Essentially, in a way, my approach to language teaching is that most language skills should be used ethically to understand the world we live in in order to make it more livable. This is why I think my work as a language (or writing) teacher is important.

What are the most significant challenges facing language teaching and research today?

As important as technology is, I also think it is a big challenge to teaching and research. Recent advancements in artificial intelligence, for example, pose tremendous challenges to how we teach students to read and write. AI, for example, complicates how we assess students’ work and requires us to ask serious questions about ethics. If you consider the fact that there are many students who do not have easy access to some of these AI tools, you will realise that the work of a professor now involves navigating so many unknowns. I remember that after ChatGPT became a thing in recent times, most universities in the United States had to come up with policies on the role of AI in higher education. Some universities are pro-AI and some are anti-AI. My university supports AI but requires a great deal of training on the part of professors. Luckily for me, my research was already evolving toward the place of AI in writing instruction by then. It wasn’t really much of a challenge. Perhaps the biggest challenge I have faced would be how to make students understand the ethical implications of using AI.

As a specialist in language teaching and higher education, what are your views on the argument that the government should devote more resources to STEM courses than, say, the humanities?

Well, I don’t think that is a good argument. Of course, there is a need for the government to encourage people to pursue STEM disciplines. But, if you really look at it, of what use is, say, a quantum physicist that doesn’t know anything about the ethical part of technological innovations? Or don’t you think it would be disappointing to have scientists who do not have the language to communicate their work? To me, considering how dangerous some of the recent technological advancements can become, I believe it is now more expedient for stakeholders in higher education to prioritise humanities majors. While STEM can help humanity reach lofty heights, Humanities majors will help us make sense of our desires to reach those heights and the implications of those desires for the human race. So, we need philosophers, teachers, painters, etc. as much as we need engineers.

How do you balance teaching, research, and mentoring students in your role as a university lecturer?

Frankly, I don’t think I think too much about balancing because I love teaching. So, in that sense, I don’t see it as a work. Teaching is largely a labour of love for me. I really like the fact that I get to contribute to the transformation of minds and nations through my work. As a writing teacher, actually, I really enjoy knowing that my work has a direct link to students’ upward social mobility. Few things beat the feeling of knowing that through my work, my students have a better shot at life. And so is my research. Lately, as I mentioned earlier, my research has evolved towards learning how to teach writing in an age of disruption. And because I enjoy what I do, I don’t really think too much about balancing. The student mentoring aspect of my work is like the icing on the cake. I enjoy it so much that I find myself thinking on how to help my students to get the best out of my classes even after school hours. I don’t know if I have answered your question. I guess I should just say that I enjoy my work so much that I don’t think it requires balancing. The teaching, research, and mentoring work hand-in-hand.

What values or principles guide your personal and professional life, and how do they influence your work?

I think my love for helping people become the best they can be is one of the key factors in my career. I love helping students. Another thing that is quite important to me is excellence. If I am going to do something, I like to give it my all. So, professionally, having that track record of excellence is important to me. This is true of my time teaching in Nigeria and now in the United States.

In your opinion, what are the most significant challenges facing basic education in Nigeria, and how can they be addressed?

I think the biggest issue will be funding. Education is not adequately funded in Nigeria. And if we want to talk about funding, we have to talk about leadership. Nigerian leaders don’t necessarily care about education. They know the right things to do to improve basic education in the country, but they would rather invest in ridiculous ventures.

What advice would you give to young people and researchers starting out in their careers?

Pretty simple. Pursue excellence and all other things shall be added to you. There is no shortcut to it. I also think it is imperative for one to research the things you are passionate about. That way, your work will not look boring. As a matter of fact, if you don’t enjoy what you are researching, maybe you have to think again.

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Leverage long-term relationships with digital creators to grow brands

Influencer marketing, a well-established marketing strategy for over a decade, has become an essential part of brand marketing approach. However, as the marketing landscape keeps evolving, we are also witnessing a shift from the days when brands relied on one-off collaborations with celebrities and radio personalities. While effective in some cases, this approach lacked long-term sustainability. Today, a sustainable and collaborative approach is emerging—co-creation.

Co-creation goes beyond simply engaging influencers and paying for sponsored content. Instead, it involves creators collaborating with brands to produce content that resonates with the target audience. By co-creating, brands can leverage creators’ authenticity, versatility, expertise and creativity to create valuable, evergreen content.

This shift towards co-creation also requires that brands, agencies and creators have a smooth and easy relationship. Managing creators across diverse niches for different campaigns can be challenging and time-consuming, for brands with subsidiaries. This is where agencies come in as intermediaries to communicate the brand expectations and facilitate smooth collaboration effectively.

Recent report indicates the growing importance of creator marketing in connecting brands with target audiences. Many agencies have cracked the code for connecting brands with their target audience and sustaining long-term relationships with digital creators. While trust and understanding are key, stating explicitly expected deliverables, budget, timelines, payment terms and asset ownership alignment are required to sustain healthy and mutually beneficial relationships between agencies and digital creators.

As a communications specialist in an agency, I observed that building long-term creator relationships usually involves co-creating with them, while leveraging their unique voices in multiple campaigns. Learnings from these campaigns help in creating a unique list of talented and emerging digital creators that can positively impact the success of future campaigns. This is based on the creators’ work, how authentic it is, what they’ve done before, the type of campaign and their audience.

While the report highlighted that a significant percentage (62.9%) of creator marketing relationships are campaign-based, this trend is shifting as agencies increasingly recognise the value of long-term collaborations with creators, leading to more successful and impactful campaigns. Several key benefits enable this shift, as I’ve observed in my work facilitating creator collaborations.

Building long-term collaborations with creators allows consistency in brand voice, message and assets across different campaigns. Over time, creators develop a deeper understanding of the brand. This includes campaign messages, core values, and target audience which helps make their work more relevant and authentic, resulting in a stronger collaboration, and more effective campaigns.

For instance, during a campaign for a tech client, the ask was to identify creators who would be an excellent fit and drive awareness and excitement around the launch of some product features. Naturally, my approach was to leverage established relationships with creators familiar with the brand. Engaging these creators ensured a smooth collaboration because they were enthused about the project and had a strong understanding of the brand. As expected, the campaign results were outstanding.

As the creator ecosystem continues to evolve and brand marketing prioritises creators with a robust and active online community, agencies must adapt their strategies. Agencies should be focused on establishing long-term relationships with the creators built on trust and respect.

Since brands rely on agencies to recommend the best creators for campaigns, success rests on building a solid relationship with these creators. What this means for agencies is building a community around shared values and interests—loyalty, exclusivity and commitment—fostered by creators who embody those same values.

To truly support brand growth, agencies need to adopt a talent management approach that minimises issues that strain agency-creator relationships. Also, agencies can strategically co-create content that aligns with the brand’s aims. It’s important to show genuine interest and respect for the creators’ work and audience, provide clear and honest feedback, be transparent, allow for creative freedom within an established framework, and explore new opportunities to collaborate with creators.

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Secured Records set to launch identity verification API product – Dotta

The new biometric verification API will enable e-businesses to verify customer identities in the digital product marketplace easily.

Secured Records Management Solutions (SRMS), a provider of end-to-end document management and secured software solutions, has announced that it will be unveiling its flagship identity verification product called DOTTA.

RELATED: Why identity verification matters for mobile operators in Africa

The product which is a biometric verification self-service solution aims to provide digital businesses and government organisations with a smart, convenient, and efficient way to perform real-time identity verification, including facial verification, and liveness checks while enhancing the identity verification process on both web and native platforms.

Speaking on the product, the Chief Executive Officer of Secured Records Management Solutions, Dr. Sam Nwosu, said, “Today, the world rides on innovation and we are excited to be introducing our API-based identity verification product which will help e-businesses and government organisations eliminate identity fraud in Nigeria. We have successfully tested DOTTA in the marketplace, and we are proud of its economic impact on our clients, and we have more exciting updates coming soon.”

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Designed to verify and authenticate customer’s identity and reduce the tendency for fraud, DOTTA will reduce reliance on physical verification, save costs, increase the speed of service delivery, improve customers’ experience, reduce queues, increase efficiency, secure users’ data, and enable secure transactions. The software is equipped to help Fintech organisations, e-commerce, digital businesses, and Government agencies conduct a secure and smart identity verification process as they deliver their services to the marketplace.

Starting February, 2024, product managers and product developers working in digital product-focused companies who desire an effective way of eliminating identity fraud and making their products more secure can get a free demo of DOTTA. Sign up for a free demo today and experience DOTTA firsthand. Be among the first to receive free credit usable once API integrations are completed.

Get your free trial now by signing up at https://withdotta.com/request-demo

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Secured Records Commissions Warehouse to Deepen Operations in Nigeria

Secured Records Management Solutions (SRMS), a provider of end-to-end document management and secured software solutions, has officially commissioned its second document archiving warehouse in Nigeria. The warehouse, which is located in Abuja, is positioned to improve its operations and deliver efficient services to customers in the region.

The commissioning of the 700-square feet, state-of-the-art warehouse follows the organisation’s promise of delivering specialised and enhanced solutions that maximizes productivity for customers as well as expanding SRMS services to both the private and public sector across Nigeria. Through this expansion, SRMS aims to reinforce its commitment to offering its customers a smart, comprehensive range of services including document warehousing, document management, data management, workforce automation, Cybersecurity, IT consultancy, data warehousing and visualization, and software development across Nigeria.

Speaking during the unveiling, Chief Executive Officer, Secured Records Management Solutions, Dr. Sam Nwosu, said, “We are delighted to be launching our new document archiving warehouse in Abuja. From our success in Lagos where we have a similar facility, the feedback we received from our customers proves that our service is helping them reduce the time spent on locating legacy documents. With our new warehouse, which happens to be one of the best archiving document storage centers in the country, organisations can expect a seamless process of storing, and retrieving documents, with the guaranteed security of documents, and business continuity.

“Expanding our services to other parts of the country is part of our strategic initiative to establish our footprint across Nigeria. So far, SRMS has recorded success in safeguarding over 150 million documents for customers across different industries in Nigeria. With our achievements, we believe that this new warehouse would boost our capacity to serve our clients better, especially those within the Northern region of Nigeria”. Dr. Nwosu concludes.

SRMS has helped its customers achieve a 95% reduction in document retrieval time, improved employee productivity levels, and the quality of work-life for document owners and users alike.

The new warehouse is equipped with automated inventory software, and it is also built to safeguard documents, ensure compliance, and the productivity of workers. The warehouse is designed to store 34,000 boxes of documents, with a fire suppression system, live CCTV surveillance, and experienced personnel.

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ReelSkills for Agribusiness Program Set to Improve Economic Opportunities for Nigerian Youths

In a bid to solve the unemployment issue in the Agri-processing sector in Nigeria, ReelFruit, Temploy, and Made Culture have partnered to launch the ReelSkills for Agribusiness initiative designed to train 1000 youths on technical and soft skills demanded by Small and Medium Enterprises (SMEs) within the Agri-processing sector in Nigeria.

The initiative funded by the Netherlands Government under the Challenge Fund for Youth Employment (CFYE) program is a training and job-matching program designed to equip Senior Secondary Certificate of Education (SSCE) holders and Ordinary National Diploma (OND) between the ages of 18 – 35-years with skills in Food Safety and Processing, Digital Sales and Marketing.

Commenting on the initiative, the Founder and Chief Executive Officer, ReelFruit, Affiong Williams said, “Having realised that the Agri-processing sector offers enormous opportunities, we are thrilled to have partnered with Temploy and Made Culture on this initiative that will enable us not only to build potentials but also offers us the opportunity to equip young Nigerians who have the interest to grow this sector.

“We are committed to building the Agri-processing sector and creating opportunities for young people. We believe that we can build and support more entrepreneurs within this sector through this initiative and we are happy to have kicked off this initiative that will transform the processing and manufacturing ecosystem”. She concludes.

Also speaking, Chief Executive Officer, Temploy Nigeria, Juyin Benson said, “Temploy is delighted to be collaborating with ReelFruit and Made Culture to build the capacity of young Nigerians. We are devoted to recruiting, training and equipping 1000 youths within Lagos and Ogun state over the next three years with digital and technical skills that will prepare them for a career in the Agri-processing sector”.

The Founder & Principal Director of Made Culture, Malaika Toyo also revealed that “I believe passionately in using small-to-medium enterprises as skills development hubs for youth. In our quest to tackle Nigeria’s unemployment crisis, we hope to articulate the needs of the labour market to inform how we can provide lifelong learning skills that will improve the lives of young Nigerians.”

The first batch of trainees selected based on their availability, qualification as an OND or SSCE holder, and desire to begin a career in the Agri-processing sector, have officially been trained and are keen on embarking on the job-matching and a lifelong career in Agri-processing.

Application for the next cohort is ongoing, click bit.ly/joinreelskills2b to apply or visit https://temploy.ng/reelskills/ for more information.

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Nigeria Packaging Graduates 40 Students, Unveils Maiden Edition of NaijaStar Awards

In recognition of excellence in the Nigerian Packaging Industry, the Institute of Packaging Professionals Nigeria (IOPPN), Nigeria Packaging (NP), and Nigeria Packaging Academy (NPA) licenced by the Institute of Packaging South Africa, for a One-year Diploma in Packaging Technology course collaborated to host the Nigeria Packaging inaugural Graduation ceremony and unveiling of NaijaStar Awards for Packaging Excellence on Thursday, 24th of March 2022 at Marriott, Four Points by Sheraton Hotel Victoria Island, Lagos.

During the event, the IOPPN, NP, NPA honoured 40 Students who have concluded their Diplomas, and Certificates courses with prize presentations at the venue. While the awards ceremony is designed to celebrate excellence in the Packaging sector in Nigeria. The awards initiative is also aimed at recognising organisations and personalities who have contributed positively to the transformation of the Packaging sector, through safe, sustainable, quality, innovative products, and services.

Commenting on the awards, President of Africa Packaging Organisation and Executive Director, Institute of Packaging Nigeria, Ahmed Alex Omah said, “Recognising exceptional and outstanding contributors and professionals within the Packaging sector forms the foundation on which the NaijaStar Awards is established. The Institute of Packaging Nigeria is highly committed to rewarding excellence and professionalism through a credible, transparent, and trustworthy process. We also appreciate our supportive partners who made this event a success”.

The NaijaStar awards categories include; Food, Beverages, Personal Care and Household, Cosmetics and Beauty, E-commerce, Pharmaceutical and Medical, Industrial and Transport Packaging, Point of Sale Packaging, Point of Sale Packaging, Luxury Packaging, Fresh Fruits & Vegetables. Others are special recognition of the Lifetime Achievement Award.

The selection of winners will be done by a panel of distinguished individuals and professionals drawn from different renowned organisations within the Packaging sector. The panel of judges include branding connoisseurs, agro-food and consumer product experts, and representatives from international organisations who will examine each submission with regards to seven key elements which will be used as the standards in selecting the winners.

During the event, 22 graduating students from the Nigeria Packaging Academy 2021 session, who have fulfilled all requirements received a special honour as certified Packaging professionals. Among them was Damilola Olaide, who emerged as the best graduating student in the one-Year Diploma in Packaging Technology.

The NaijaStar Awards is sponsored by Fairtrade Messer – organisers of agrofood and plastprintpack, Sona group of companies, FAE Envelope and SBA.