SRMS NEW WAREHOUSE LAUNCH
Strategic PR to drive national brand awareness and client acquisition for a leading provider of end-to-end document management and secure software solutions.
The Challenge
Secured Records Management Solutions (SRMS) needed to strategically communicate the launch of their new warehouse to attract new clients and solidify their industry leadership position. To achieve this, they required a communications agency with deep expertise in the SRMS industry and the broader communications landscape.
The Strategy
Understanding SRMS’s needs, we leveraged our Tech sector expertise to craft a comprehensive PR plan. This included advising on current trends in document management and identifying key opportunities for SRMS to capitalise on. We went beyond the brief, crafting targeted messaging and securing placements for SRMS, including a press release and an exclusive thought-leader interview. Throughout the campaign, we scaled our resources to meet SRMS’s needs, ensuring maximum impact for their new warehouse launch.
The Outcome
Press announcement: We crafted a compelling press release announcing the commissioning of SRMS’s new warehouse. This high-impact announcement generated industry buzz and increased brand awareness for SRMS.
Thought leadership: We positioned SRMS as a leading voice in the industry by securing an exclusive interview placement for their Chief Executive Officer. Their expertise on document security, data privacy and the future of document management was shared with a targeted audience.
Media relations: We garnered significant media attention for SRMS through placements in prominent national business and technology publications. These content showcased their innovative solutions and the success stories of their clients, demonstrating the value SRMS delivers.
Passionate Delivery: Our team delivered the communication campaign with enthusiasm and a genuine desire to connect with the target audience.
